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Mansion online casino has just concluded negotiations on a big contract to brand one of Flybe’s jet aircraft for two years. Flybe is one of Europe’s leading low cost airlines.
The deal was unveiled for a one-off World Cup charter appearance, before it commences normal Flybe scheduled services over 42 airports and 8 countries.
Some VIP guests, corporate personnel and key media representatives were selected to take part in a whirlwind excursion to Germany to enjoy all the thrills and spills of the 2006 FIFA World Cup. Thousands of excited customers signed up for the promotion to be one of 50 lucky winners who found themselves winging their way to River Belle Casino Frankfurt to see the England Lions scrape home against Paraguay (1-0).
The Flybe jet features the black and red branding of the Mansion corporate symbol and with over 5 million Flybe passengers flying every year, this equates to a great deal of publicity.
David Kinsman, the Chief Operating Officer at Mansion, said: “Mansion continues to seek new and unique partnerships that are guaranteed to turn heads. The deal we have inked with Flybe elevates our brand to new heights, and has opened the door to developing innovative and fresh approaches of reaching a Pan European market.”
In addition to the aircraft branding and promotional flights, Mansion will be able to reach millions of Flybe passengers through special onboard promotions using multi-media channels from plasma screens to specially branding ‘Mansion’ catering trolleys.